Protecting your Pride
Mortgage, Protection, and Estate planning advice — Hull, East Yorkshire, and throughout the UK.
Buying a home, protecting your family, or planning for the future are some of the most important financial decisions you'll ever make. At Pride Protect, we make sure you don't have to navigate them alone.
We are whole-of-market advisers based in Hull, which means we search the entire market — not just a limited panel — to find the most suitable solution for you. Whether you're stepping onto the property ladder for the first time, reviewing your existing mortgage, or making sure your family is protected if the unexpected happens, we give you clear, honest advice and stay with you every step of the way.
Face-to-face appointments in Hull and East Yorkshire, or remotely throughout the UK — whatever works best for you.






Who are we?
At Pride Protect, we believe true protection means strong foundations, empowered choices, and peace of mind—for you and your 'pride'.
Pride Protect was founded with a clear mission: to help people protect what matters most. Inspired by the strength and loyalty of a lion's pride, our name reflects everything we believe in — family, security, and legacy.
With over a decade of experience in protection advice, and a natural expansion into mortgage services in 2021, we now offer a genuinely comprehensive service from one trusted adviser. You won't be passed between departments or handed off to a call centre. You'll deal with us, start to finish
What do we offer?
Whole of Market Advice. Includes First-time buyer, Home Movers, Re-mortgage, Product Transfers and Buy-to-Let.
Whole of Market Advice. High quality products to protect your loved ones.
Whole of Market Advice including access to specialist Insurers. Your personal 'Sick Pay' when you cannot work due to illness or injury.
A specialist range of insurance products to protect the business and shareholders. Employee Benefits also included.
Working with a specialist legal team to provide Wills, Trusts, Lasting Power of Attorney and Probate Service.
A specialist product Accident-induced injuries. Ideal for high risk occupations and hazardous hobbies.
Includes Home and Landlord Insurance. Working with panels of insurers to provide comprehensive cover.
Skip the NHS waiting lists with quick access to GP Services, Diagnostics and Treatments for Acute conditions.
Why Pride Protect?
In a market full of comparison websites and large national firms, we offer something different: a personal service where your adviser actually knows your name, your circumstances, and your goals.
We take the time to understand your situation before we recommend anything. We explain your options in plain English. And we're here long after the paperwork is signed — for your annual protection review, your re-mortgage, or simply when something changes in your life and you need advice.
Our clients in Hull, Beverley, and across East Yorkshire — and throughout the UK — consistently tell us they felt genuinely looked after. That's not something a comparison site can offer.
Book your free initial appointment today — no obligation, no jargon.
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